Dial-a-dad

Is his birthday coming up? Don’t know what to get him? I’m here to help. Send me a shelfie and I’ll recommend you something that he’ll like that he hasn’t already got.

What’s going on here then?

We’ve all had one of those situations where we know someone who likes whisky and it’s time to buy them a present. “He likes whisky” isn’t always enough information to go on, though. Go into a shop and ask “what do I buy for someone who likes whisky” and you’ll get laughed out of the shop and down the street.

I promise not to laugh.

Give me what information you have about the kinds of whisky he likes, and I’ll give you enough context to get something else that he’ll like.

What’s a shelfie?

Yes, I know it’s twee, but I’m quite proud of myself for inventing the term, so shut up.

Send me a quick picture of his existing whisky cabinet. I’ll be able to see what he already owns, and I can use that to determine his preferences. I promise to recommend something along the lines of the whiskies he already likes, but something he hasn’t tried yet. You’ll look sophisticated and erudite and thoughtful, and he’ll appreciate the gift more than he might otherwise.

What does this cost?

To be honest, I’ve not worked out a pricing scheme yet for this service. If he appreciates it, send me a tip. 10% of the value of the bottle you bought for him sounds like a good start.

Why have you used male pronouns throughout this page?

No gender specificity intended. In my experience, it’s usually people buying whisky for their fathers, or some other patriarchal figure, who would find this service beneficial. But it absolutely doesn’t have to be, and I relish the challenge of recommending whiskies for people of all genders or none.

Okay, I’m in. What do I have to do?

Simply fill in the form below, giving me as much information as you can about the sort of thing he likes. You can attach a picture of the whiskies they already own if that’s easier for you. If I need more information, I’ll ask. (Make sure your email address is correct or none of this is going to work.)

Click “submit” and you’re done! I promise to get back to you soon.

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