Dial-a-dram

Want to hand over a thoughtful gift to the whisky lover in your life? Don’t know where to start? Know where to start, but not where to go from there? I am your saviour in times of need. Send me a shelfie and I’ll recommend you something that they’ll like, but that they haven’t already got.

What’s going on here then?

We’ve all had one of those situations where we know someone who likes whisky and it’s time to buy them a present. “He likes whisky” isn’t always enough information to go on, though. Go into a shop and ask “what do I buy for someone who likes whisky” and you’ll get laughed out of the shop and down the street.

I promise not to laugh.

Give me what information you have about the kinds of whisky they like, and I’ll give you enough context to get something else that they’ll like.

What’s a shelfie?

Yes, I know it’s twee, but I’m quite proud of myself for inventing the term, so shut up.

Send me a quick picture of their existing whisky cabinet. I’ll be able to see what they already own, and I can use that to determine their preferences. I promise to recommend something along the lines of the whiskies they already like, but something they haven’t tried yet. You’ll look sophisticated and erudite and thoughtful, and they’ll appreciate the gift more than they might otherwise.

What does this cost?

As this is a new service that I’m trialling, the cost will be 10% of the price of the bottle that we choose.

If you feel like my service was worth more than that, tips and word-of-mouth recommendations are always appreciated.

Who is this service for?

Whisky is for everyone. Think someone you know would appreciate a dram, despite being outside the usual stereotype? Break through the gatekeeping with me.

Okay, I’m in. What do I have to do?

Simply fill in the form below, giving me as much information as you can about the sort of thing he likes. You can attach a picture of the whiskies they already own if that’s easier for you. If I need more information, I’ll ask. (Make sure your email address is correct or none of this is going to work.)

Click “submit” and you’re done! I promise to get back to you soon.

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